User-driven content effectively provides consumers with more of what they are looking for. Users can choose what they want to see, and this translates directly into a greater sense of viewer satisfaction. Optimize your engagement opportunities by playing video on demand, thereby maximizing your captive margins through offering a choice of relatable options. Tracking user decision making, can also provide useful insights and analytical data, to make more accurate predictions about consumer behavior.

Touchless navigation allows for hygienic public interface, with absolutely no need for physical access to the unit. There is therefore, no mechanical wear and tear to the unit and much greater security potential, both physically and digitally. This type of inside out digital display technology also offers several advantages, with regards to maintenance and security.